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Becoming the Employer of Choice

By February 19, 2018EOS

Ask a business leader what one of their biggest concerns is and they will put hiring and retaining good people near the top of the list nearly every time. It will be followed up with statements like:

  • “There’s no loyalty anymore.”
  • “Nobody wants to work.”
  • “Millennials don’t have any ambition.”
  • “It’s not like it used to be.”

I contend that while there are lots of people challenges, the real reason you are dealing with them is that you haven’t put enough effort into solving the actual problem – becoming a place where people want to work. Picture yourself as the employer of choice.  What does that look like?

  • You have great people in your organization.
  • You have people calling you asking you to let them know when there’s an opening.
  • Your reputation in the market draws people to you.

Does that describe your company? No? I want to challenge your thinking about the difficulties of building a great organization, about what it takes to become a place where great people are knocking on your door.

How do you get from where you are to being the employer of choice? Solving the “People Issue” takes hard work and time.  That’s why most people don’t solve it.  There are no quick fixes or easy solutions.


Here’s an example: you run a 40-person manufacturing company in Minnesota that has 5 “bad apple” workers, but you can’t let them go because you don’t have replacements or even applicants.

According to the Minnesota Department of Employment and Economic Development, there are over 158,000 people in Minnesota working in Manufacturing at a median wage of $18.07 per hour.  Take a minute to process that. You need to find and replace 5 people out of 158,000 prospects, and that’s only if you restrict yourself to those with manufacturing experience.


There are a lot of great people out there, you must create an environment that attracts the right people, and then obsess about what you need to do to keep them.

Getting the Right People in the Right Seats has to be your priority for the long-term. Make a commitment today that you are going to fix this!  Ask yourself some tough questions:

  • Do we have the kind of culture that people want to be a part of?
  • Do we know what our culture is?
  • Do we have a compelling vision that people want to make happen?
  • Is our structure clear and everyone knows who is doing what?
  • Are we holding everyone accountable and communicating with them about what’s working and what’s not working?
  • Are we continuously looking to improve the team or do we only think about it when someone quits?

If you want to learn more about solving real problems and building healthy organizations, let me know.  I’ll show you how the Entrepreneurial Operating System® (EOS)® can change your life.

If you are not ready to talk just yet, I encourage you to take a free organizational assessment.  It’s only 20 questions.  If you are open and honest, it will give you an idea of how well your business executes against the best.